Students visited Cadbury World on Tuesday and had an inspiring talk from Sales and Marketing manager Colin about careers in iMedia. Students learned all about commercial design, target markets and USP.
They toured around Cadbury World, finding out about the history of the factory and product branding. They took a particular interest in the digital media design of their nearly installed interactive game, green screen and 4D cinema.
Students were impressed by the creative facilities and inspired about their future career pathways.
